Aloha, fellow Maui enthusiasts and clients! As a top real estate agent with over 9 years navigating our island's dynamic market, I'm thrilled to bring you this timely update on Bill 9, which Mayor Richard Bissen signed into law yesterday, December 15, 2025, following a 5-3 Maui County Council vote. This historic measure addresses our ongoing housing crunch, especially after the 2023 wildfires displaced thousands.
In essence, Bill 9 phases out short-term vacation rentals (STRs) in apartment-zoned districts, targeting about 6,200-7,000 units to convert them back to long-term housing for locals. No more STR loopholes in areas meant for residential living – this could free up inventory for families, retirees, and wildfire survivors. West Maui units must transition by January 1, 2029, while South Maui and others follow by January 1, 2031. It's not a total ban; over 6,500 TVR parcels, hotels, timeshares, and B&Bs remain operational.
The bill has sparked debate. Supporters, including Council members like Nohelani U‘u-Hodgins and Lahaina Strong advocates, praise it for prioritizing "people over profits" and reclaiming neighborhoods. Mayor Bissen called it "the most consequential bill in years," noting 94% of affected units are owned by non-residents, with profits often leaving the island. Opponents, such as Councilmember Alice Lee and STR operators, warn of job losses, reduced tourism revenue (potentially $60 million), and legal challenges. A UH study echoes economic risks, but proponents see it as part of a broader strategy.
For real estate implications: Expect a shift toward long-term rentals and sales. Sellers of affected properties might list soon to capitalize before phase-outs; buyers could snag deals on converted units. Property values in residential zones may stabilize or rise with more local demand. Tourism won't vanish – Maui's allure endures!
Looking ahead, the Council meets Friday to consider new hotel zonings that could exempt over half the units. If you're buying, selling, or investing, let's chat – opportunities abound in this evolving market. Mahalo for reading!